Work Wednesday: What’s That You’re Selling?
Last week I said I would explain what a Sell Sheet is. When I was looking at ways to get information about my book in the hands of booksellers, I investigated via Google to see what other independent authors and publishers were doing. That’s how I stumbled upon the concept of a Sell Sheet. Put simply, a Sell Sheet is a one-sheet flyer with all the buying and blurb information on it.
The sheet is meant to allow buyers to quickly and easily find out how much a book costs, what its sales terms are, the ISBN number, who distributes it, etc. You can see the Sell Sheet for All Hallow’s ABC here.
So, what goes into a sheet like this? Here’s what mine contains:
- Cover Illustration
- Title
- Author/Illustrator
- Blurb (A short description of the book… like back cover copy.)
- Reviews (Brief excerpts.)
- Marketing Plan (Just a taste to say that I have one.)
- Author Bio (Again, short and to the point.)
- ISBN
- Retail Price
- Discount (I put “Standard” because stores get 40%, which is the industry standard.)
- Publication Date
- Genre
- Page Count
- Trim Size
- Binding
- Publisher
- Available From (Who’s distributing? In my case, Ingram. I also added my press, since boutiques can order directly from me.)
- Contact
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It’s a lot of information for one sheet of paper, so brevity is necessary. When you’re putting a Sell Sheet together, remember that the main purpose of this is to help you sell books. This means the sheet should be easy to read, informative and impactful. Often times buyers have very limited time to make an informed decision about your book. Having a Sell Sheet helps them to at a glance see what your work is about.
A press release—though useful—is a solid block of print that takes time to read through. A Sell Sheet is not. It is simply a tool to help buyers.
I’m sure some of you are wondering how my grand experiment of selling has gone so far. Well, I have at least one storytime/booksigning set up at this point, with another one in the eaves. And the book has gotten some good responses, which hopefully will bear fruit in days to come.
May the magic of books make your day bright.
Jenni Kaye
